Know Your Audience

Know Your Audience

It’s super important to make sure that what you are posting is targeting the right audience. If you aren’t crafting content for the right people, then you won’t reach the right people! While this video does not get into detail about determining your audience specifically, it does help you understand how important it is to create content for who you believe your audience to be.   Question: What is your process for ensuring you are communicating to the right audience? P.S.: If you found this content helpful, would you follow us on Facebook and share this content with your networks? It would mean a lot to...
Assess and Adjust your Social Strategies

Assess and Adjust your Social Strategies

If you think that just scheduling content out weeks in advance and not checking in is a good strategy because you have consistent content, think again! Putting out the wrong content is as bad or worse than putting out no content at all. It’s crucial to assess what is and isn’t working and then make adjustments to ensure that the right content is getting in front of your audience to make sure you are getting the best engagement possible! Once you know what is working, make adjustments to give them more than that!   Question: How often do you assess how your content is...
1 Key to Offering Value in Your Digital Content

1 Key to Offering Value in Your Digital Content

Before you read: We are working to build a following for Ramp Media. We have some great content coming your way about digital media and small business. If you find this content helpful, would you tell others about it? Help us get the word out about our start up business! We want to help as many people as possible become digital ninjas! It’s super important to realize that as content producers, we are not just supposed to offer consistent content, but rather value. If our audience is coming to our platforms and finding that everything we are posting is not providing value, they will eventually stop coming. Think of it this way…  If you go to a restaurant and the food isn’t that good, why would you ever go back? Not only would you not go back, but you would tell others that it isn’t worth their time either! Don’t just serve anything… give people valuable content. How? Constantly be absorbing valuable content! Seriously! If you aren’t taking in valuable content, you will eventually run out of things to say. Take notes. Write down ideas. Have a “To Blog About” list somewhere. Whatever you do, don’t just really on your brain to come up with content. You need to be filling your brain with great stuff first! Question: Where do you go for good content? How often do you work to absorb good...
Personality in Your Social Media

Personality in Your Social Media

Once you are posting consistently and making sure that your content is intentional, you are going to want to give your brand a personality. No one wants to talk to a brand – they want to engage with a person. So, even if your brand is not a person, make it feel like one. Recently, I ordered something from a particular organization but was unsure as to why it was taking so long for it to arrive. I reached out on social media and not only got a response, but also received follow up to ensure everything was resolved. That little touch took that organization from feeling like a brand to feeling like someone I could do business with again in the future. Be a part of the conversation. While it is not necessary to reply to every comment on Facebook or Twitter, being a part of the conversation is important. Don’t just put content in front of people and walk away. Engage! Question: What do you do to intentionally engage with your audience? P.S. We are attempting to create super helpful bite sized content that can help small businesses with their social media and digital platforms. Would you help us share this post on your own social platforms? You would be extra awesome in our...
Do People Do Business with the Familiar?

Do People Do Business with the Familiar?

I am sitting on the porch of a cabin overlooking a lake in Northern Michigan. I know that I should just unplug and relax, but the reality is, as an entrepreneur, a small business and a start up, I feel a pressure to continue to learn and grow so that I my business will be able to grow along with me. So, here I am reading… I brought a copy of Selling the Invisible by Harry Beckwith and read a quote that made a lot of sense to me. And while this blog is intended to be riddled with tips and advice, it is also a place for our Ramp Media team and friends to post thoughts, ideas and areas we are trying to grow. That’s what this is. I want to share this quote with you and what it cause me to ponder. Then, I want to hear from you about how you would respond to this thought in the comments, in an email or on social media. Here it is… Familiarity breeds business. Spread your word however you can. The concept is basically that if a potential client is going to choose between you and other businesses offering the same product or service as you – they are likely going to choose the business they are most familiar with. That got me thinking. What are some affordable ways that a small business can get its name out to more and more people? When I say small business, I mean a start up that isn’t making a million dollars a year, but is just getting cranked up and...
Intentionality in Posting to Social Media

Intentionality in Posting to Social Media

In a recent post, we discussed consistency in posting to social media and how important it was to know your audience and be putting content in front of them regularly. Today, we are discussing the fact that being intentional in what gets posted is also super important. I saw this quote recently, and of course, I can’t remember where it came from (if you know, leave it in the comments below!): Content is king, but engagement is queen! I actually really like that. You see, just having content is fine, but if it doesn’t pull your audience in, your just taking up valuable digital real estate. HAVE A PLAN I have seen some companies that choose to just post TGIF posts every single Friday. Now, unless your brand connects with the concept of thanking God for the fact that it is Friday, what you are communicating is that even you don’t like your business and are thankful the weekend has finally come! Develop a strategy. Know where you are headed for the upcoming months, weeks and days. If social media is an after thought and you just throw content up thinking you are helping – you probably aren’t. Social platforms are penalizing you now for not engaging. So, if you just slap something up, it could hurt you in the end. Question: How do you plan ahead to ensure every piece of content benefits your...
The Reality of Perception

The Reality of Perception

At a recent event known as Idea Day, I sat in on a discussion group where the discussion leader made this statement: Everything about you says something about you. I’m usually not a big cliche guy, but I thought this made a lot of sense when considering marketing and branding. If you are responsible for marketing your brand, organization or yourself, you know that you want to present a specific image to your audience. So, you carefully craft blog posts, graphics, websites and whatever else you think they are going to see. But have you gone through every piece of your image with a fine toothed comb? I remember people discussing whether or not President Bill Clinton’s extra-marital issues while in office were a big deal. Many tried to brush it away as his “personal life,” but American’s, regardless of their political party affiliation, were quick to recognize that even his personal life said something about him – and they had to decide how they would react to that. So, as a digital marketer, ask yourself these questions: How do I interact on social media? Is my website up to date? What is my headshot like on my website? Is my content relevant? Are people seeing the best possible version of me? Even if you didn’t plan on it; everything about you says something about you. So, don’t think you’re the person with all the answers, when in reality your the person who either doesn’t respond, hasn’t updated their site or is missing the mark on what you are really trying to convey. Question: Do you have a set strategy to ensure you...
Choosing an Office Chair

Choosing an Office Chair

One of the perks of being a small business owner is that you get to decide what kind of equipment and furniture you choose to surround yourself with. You aren’t stuck with what the company throws at you. And, while you have to live within your means, I have found that it is also wise to get the tools that help you be the most successful; even if it costs a few dollars more. For me, I recently went on the hunt for a new office chair. I find that I sit at my desk several hours a day, and when I first started my business, I thought a cheaper chair would be a perfectly acceptable solution. I was wrong! Being uncomfortable pulls my focus away from my work and causes me to get up and stretch far too often. It had to stop. THE HUNT WAS ON I determined that I had to find a new chair that I could keep my tush in for longer periods of time. But, as always, I wanted to keep it as cheap as possible. Chairs can get really expensive though! I sat in some chairs that cost over $300 and they weren’t comfortable at all! Some cheaper chairs seemed okay, but felt a little like they might fall apart. So, I started doing my research. What was I looking for in an office chair. You know what I found out? I didn’t even know what to look for! OFF TO GOOGLE I had to search google. I found a couple of articles that helped me out. I learned about how far...
Consistency in Posting to Social Media

Consistency in Posting to Social Media

Social platforms are making life harder and harder for social media marketers! Their ultimate goal is to ensure that all of the content hitting your newsfeed or timeline is relevant, quality content. That means that they are not as likely to just throw your content out for the world unless it meets their criteria. So, lets do a quick 3 part series on some ideas to help you understand the most basic, but often forgotten rules for success on social media. Today? Consistency! It is likely that you did not start your business so that you would have something interesting to post to social media. You wanted to create a product or service and change the world. Unfortunately, the way the world hears about you and learns to trust you is through social media. But as one great philosopher once said, “Ain’t nobody got time for dat!” That leads to the ever so popular, “O, crud! I forgot to post something today!” panic that then leads to just putting whatever you can possibly think of up on the feed. Or, perhaps you remember every once in a while, then you go days with nothing, then it’s 6 or seven posts within about 3 minutes of each other and then two weeks of crickets! Most social networking sites want you to post on a consistent basis. Remember, they are always developing and tweaking algorithms to determine whether or not your post is worth being shared. One way to show them you are a player in this space is to keep the content coming. HOW OFTEN SHOULD YOU POST? Knowing how often...